El Camino - Phoenix Suns
Envisioned as a comprehensive 360-degree marketing campaign, ‘El Camino’ emerged from my opportunity to work with the esteemed Phoenix Suns and Mercury. Through strategic planning and creative execution, El Camino emerged victorious among 5 competing proposals during the final pitch presentation to the marketing board. As a testament to the effectiveness of the campaign, I was honored with a nomination for MVP among the other 25 participants. In addition to the successes experienced during this opportunity, I am fortunate to witness some of the initiatives created come to life during the 23-24 season.
